Planning for Power Advertising: A User's Manual for Students and Practitioners (Paperback)Anand Halve (author)
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For advertising professionals, this is a manual to create a robust advertising brief. For students of advertising and marketing, Planning for Power Advertising is a simulation exercise from which they will learn how to apply the principles that will help them in their future careers. And for professionals in areas related to advertising-such as media, event management and PR-this book provides an insight into how the strategic underpinning of advertising is built.
Publisher: SAGE Publications Inc
Number of pages: 260
Weight: 510 g
Dimensions: 241 x 184 x 15 mm
The author has aptly titled the book...this is a jargon-free and easy to understand book... the Indian advertising context of the book distinguishes it from other books available on the subject...the action plans given at the end of each chapter really make the book a manual... the book is a must-read for advertising and marketing professionals looking for a historical perspective and the changes that have occurred in the field of advertising and marketing in the Indian environment.-- The Journal of Entrepreneurship