Some orders may be delayed by the current Coronavirus lockdown.
Visit our help page for further information.
Planning and Managing Public Relations Campaigns: A Strategic Approach - PR In Practice (Paperback)
  • Planning and Managing Public Relations Campaigns: A Strategic Approach - PR In Practice (Paperback)
zoom

Planning and Managing Public Relations Campaigns: A Strategic Approach - PR In Practice (Paperback)

(author)
£24.99
Paperback 200 Pages / Published: 03/06/2010
  • Not available

This product is currently unavailable

This product is currently unavailable.

  • This item has been added to your basket
Getting a public relations campaign or programme off the ground can seem an overwhelming task. But, as with any project, the secret of success lies in good planning and effective management. This fully updated second edition of Planning and Managing Public Relations Campaigns provides a blueprint for all practitioners. It describes how to initiate and manage the ongoing development of a programme in a structured way to benefit both the organization and its clients. Practical and easy to read, the book takes the form of a step-by-step guide, covering many vital areas including: the public relations function; starting the planning process; research and analysis; setting objectives; strategy and tactics; timescales and resources; evaluation and review. Packed with numerous case studies, the book demonstrates a 10-point plan for ensuring successful campaigns and programmes. By using the techniques presented here, public relations practitioners will be able to drive events instead of being driven by them. Endorsed by the Institute of Public Relations, Planning and Managing Public Relations Campaigns is vital reading for students, practitioners or managers who want a definitive guide to the planning and management process.

Publisher: Kogan Page Ltd
ISBN: 9780749451080
Number of pages: 200
Weight: 321 g
Dimensions: 233 x 156 x 14 mm
Edition: 3rd Revised edition

You may also be interested in...

Quick Win Public Relations
Added to basket
Brand Psychology
Added to basket
£24.99
Paperback
Public Relations For Dummies
Added to basket
Internal Communications
Added to basket
Public Relations: The Basics
Added to basket
Evaluating Public Relations
Added to basket
Political Public Relations
Added to basket
Spin Sucks
Added to basket
£15.99
Paperback
Dark Art
Added to basket
£14.99
Hardback
The PR Professional's Handbook
Added to basket
Public Relations
Added to basket

Please sign in to write a review

Your review has been submitted successfully.