Plan- Und Marktsteuerung in Der Unternehmung (Paperback)
  • Plan- Und Marktsteuerung in Der Unternehmung (Paperback)
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Plan- Und Marktsteuerung in Der Unternehmung (Paperback)

(author)
£76.00
Paperback 155 Pages / Published: 29/04/2004
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Erich Frese untersucht durch Ruckgriff auf eine geschlossene, im Schnittfeld von Organisations- und Controllingtheorie verankerte betriebswirtschaftliche Konzeption der Unternehmungssteuerung, ob fur den Bereich des offentlich-rechtlichen Rundfunks die Marktsteuerung ihrem Anspruch als Instrument eines wirksamen Kostenmanagements gerecht wird.

Publisher: Deutscher Universitats-Verlag
ISBN: 9783824480845
Number of pages: 155
Weight: 251 g
Dimensions: 210 x 148 x 8 mm
Edition: 2004 ed.

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