Pitch Invasion: "Adidas", "Puma" and the Making of Modern Sport (Paperback)
  • Pitch Invasion: "Adidas", "Puma" and the Making of Modern Sport (Paperback)
zoom

Pitch Invasion: "Adidas", "Puma" and the Making of Modern Sport (Paperback)

(author)
1 Review Sign in to write a review
£11.99
Paperback Published: 02/08/2007
  • Not available

This product is currently unavailable

This product is currently unavailable.

  • This item has been added to your basket
Unlacing the story of how sport became so full of money ...Today, sport is big business, and Adidas and Puma are two of the biggest global brands, paying stars, clubs and competitions to wear their label, dominating everywhere from football pitches to magazine pages. This is the incredible story of how the rivalry between two brothers turned sport into an industry. "Pitch Invasion" also tells the tales of some of the greatest sportsmen of all time, revealing the Pele pact, Boris Becker's unfortunate contribution to the demise of Puma, and just how Adidas helped Mohammed Ali win his biggest fight. Reaching right up to today's world of multibillion-dollar corporations, looking at how the arrival of Nike affected the pitch and the significance of Adidas' recent takeover of Reebok, this is an incredible sporting drama of competition, greed, bribery, passion and shoes.

Publisher: Penguin Books Ltd
ISBN: 9780141023687
Weight: 240 g
Dimensions: 198 x 129 x 18 mm

You may also be interested in...

What Sport Tells Us About Life
Added to basket
Born to Run
Added to basket
Knots & Splices
Added to basket
£3.99
Paperback
Ray Mears Outdoor Survival Handbook
Added to basket
Deep
Added to basket
£10.99
Paperback
Psychovertical
Added to basket
£10.99
Paperback
American Son
Added to basket
£9.99
Paperback
The Bogey Man
Added to basket
£9.99
Paperback
Can't Swim, Can't Ride, Can't Run
Added to basket
Krav Maga For Beginners
Added to basket
Walks Inverness and Loch Ness
Added to basket
RYA Navigation Handbook
Added to basket
Shadow Box
Added to basket
£9.99
Paperback

“Pitch Invasion”

This book is about so much more than sport - it's the tale of two brothers and their personal and commercial struggles with one another, with a world war thrown in as well. I would recommend it to anyone with an... More

Paperback edition
Helpful? Upvote 24

Please sign in to write a review

Your review has been submitted successfully.