Pharmaceutical Product Branding Strategies: Simulating Patient Flow and Portfolio Dynamics (Hardback)
  • Pharmaceutical Product Branding Strategies: Simulating Patient Flow and Portfolio Dynamics (Hardback)
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Pharmaceutical Product Branding Strategies: Simulating Patient Flow and Portfolio Dynamics (Hardback)

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£130.00
Hardback 312 Pages / Published: 02/03/2009
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This updated Second Edition details how marketers, forecasters, and brand planners can achieve optimal success by building internally consistent simulation models to project future behavior of patients, physicians, and R&D processes. By introducing the reader to the complexities facing many pharmaceutical firms, specifically issues around cross-functional coordination and knowledge integration, this guide provides a framework for dynamic modeling of interest to several pharmaceutical markets, including epidemiology, market definitions, compliance/persistency, and revenue generation in the context of patient flows or movements.

Features in the text include:

Publisher: Taylor & Francis Inc
ISBN: 9781420087703
Number of pages: 312
Weight: 567 g
Dimensions: 229 x 152 x 20 mm
Edition: 2nd New edition

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