Persuasive Copywriting: Cut Through the Noise and Communicate With Impact (Paperback)
  • Persuasive Copywriting: Cut Through the Noise and Communicate With Impact (Paperback)
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Persuasive Copywriting: Cut Through the Noise and Communicate With Impact (Paperback)

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£19.99
Paperback 296 Pages / Published: 03/01/2019
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Enhance your copywriting skills with psychology-driven techniques to create stand out copy that taps into consumer decision making and sells, using this second edition of the ultimate copywriting survival guide for the 21st century - essential to every marketing or creative professional's bookshelf. With many professionals now developing their skills on the job, it is notoriously difficult to benchmark successful copy. This book provides a step up for those who already know the basics of writing copy, and are seeking more advanced, psychology-driven techniques to gain the competitive edge. With practical insight into human decision making and consumer engagement, it will inspire the clear-cut confidence needed to create, quantify, and sell stand out copy in a cluttered marketplace. Complementing the 'how to' perspective of copywriting, with impressive interviews from leading ad agencies and copywriters across the globe, this second edition addresses the everyday issues faced in a multitude of roles, including: -Practical advice to measure and benchmark effective copy -Guidance on creating and critiquing briefs -New chapters on how to weave copywriting skills into the wider industry -Storytelling and content marketing -The impact of evolving channels like mobile and social media Practical, inspiring and extremely digestible, Persuasive Copywriting is the only vibrant, all-encompassing guide to copywriting that you need.

Publisher: Kogan Page Ltd
ISBN: 9780749483661
Number of pages: 296
Weight: 450 g
Dimensions: 233 x 157 x 15 mm
Edition: 2nd Revised edition

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