Visit our Christmas Gift Finder
Persuasive Copywriting: Using Psychology to Engage, Influence and Sell (Paperback)
  • Persuasive Copywriting: Using Psychology to Engage, Influence and Sell (Paperback)
zoom

Persuasive Copywriting: Using Psychology to Engage, Influence and Sell (Paperback)

(author)
£19.99
Paperback 256 Pages / Published: 03/03/2015
  • In stock online
  • Free UK delivery

Usually dispatched within 24 hours

  • This item has been added to your basket
Your local Waterstones may have stock of this item. Please check by using Click & Collect
"We ordered coffee, cut open a human brain and discovered the secret of persuasive copywriting." A chance encounter with a neuroscientist showed Andy Maslen that his belief in the power of emotion was founded on hard science. Over coffee, the two discussed brain anatomy and the reason-defying power of human emotions. Andy's subsequent research led him to realize that the way people think and feel hasn't changed since the time of cavemen. We make decisions on emotional grounds and rationalize them later. Persuasive Copywriting takes you deep inside customers' brains. You'll learn the relationship between selling and storytelling, and the market-tested techniques that get people to engage with, and be persuaded by, your copy. Use it to modify people's behaviour by tapping into their deepest psychological drives. Gain copywriting confidence: This course-in-a-book explains the neuroscience behind our appetite for stories. It demystifies advanced copywriting skills with examples, exercises and tips. And it helps you hone your skills with easy-to-use tools included in the book, and online... Features 13 real-world case studies; 25 psychological copywriting techniques; 75 practical exercises;125 words and phrases that trigger emotions ;125-question copywriting quiz All help you improve your copywriting skills and perfect the emotion-driven sale. Who should buy Persuasive Copywriting? Junior copywriters can use it to catch up with their more experienced peers. Senior copywriters can use it to stay ahead of the game. Now you can employ this powerful psychological approach. This enjoyable book helps you find the right tone of voice, avoid common copywriting traps and tap into customers' deepest drives. You'll find yourself writing enjoyable, compelling copy that stands out in today's cluttered marketplace. Andy has achieved amazing results for his clients by focusing on stories and their deep connection to customers' needs and wants. With this book by your side, you can too.

Publisher: Kogan Page Ltd
ISBN: 9780749473990
Number of pages: 256
Weight: 426 g
Dimensions: 230 x 250 x 15 mm


MEDIA REVIEWS
""Persuasive Copywriting" by Andy Maslen is one of the most useful copywriting books I have read. ...It s a full copywriting curriculum, with exercises, downloads and feedback. ...[Maslen] makes the neuroscience behind the ideas easy to understand, and applicable.
Who is "Persuasive Copywriting" for? Everyone who writes with a purpose. If you learned traditional copywriting and now need to add spice to your writing, then buy this. If you re self-taught, then definitely buy this. Oh, and read it too. And do the exercises. Even though I ve been writing for many years, it s a good reminder for me and helps my arguments when coaching or chatting with clients."--Bianca Smith "Tap Dancing Spiders ""
""Persuasive Copywriting" gives new and experienced writers the tools to do away with the early failures. Using the important devices in the book, writers can start successful campaigns from the beginning."
--Prasanna Bidkar "Non Fiction Book Reviews "
"Persuasive Copywriting by Andy Maslen is one of the most useful copywriting books I have read. ...It's a full copywriting curriculum, with exercises, downloads and feedback. ...[Maslen] makes the neuroscience behind the ideas easy to understand, and applicable.

Who is Persuasive Copywriting for? Everyone who writes with a purpose. If you learned traditional copywriting and now need to add spice to your writing, then buy this. If you're self-taught, then definitely buy this. Oh, and read it too. And do the exercises. Even though I've been writing for many years, it's a good reminder for me and helps my arguments when coaching or chatting with clients."--Bianca Smith "Tap Dancing Spiders "


"Persuasive Copywriting collects the secrets known only to professional writers and distills them into smart, clear advice. But keep all this to yourself; we don't want everyone knowing how to do it."--Tim Rich "co-founder of writing association 26 "
"Persuasive Copywriting is a valuable book for anyone with the intention to sell or attract readers. The techniques within can be applied to longer written copy, as well as Web-based ads and social media. I felt the most helpful part of the text was where the author shared examples of both good copy and bad copy in each chapter, so the reader could clearly distinguish the difference and compare it to their own work. I definitely feel like I have a better grasp on copywriting now, and Maslen's book will serve as a reference as I continue to hone my skills."--Sabrina Williams "Breeni Books "
"Persuasive Copywriting is not an introduction to the field or a primer, but rather a more in-depth look at various psychological principles behind copywriting that will help writers more effectively target their customers. Organized, useful, and sharp, the work would be a valuable addition to the libraries of copywriters--and writers--looking at how to improve responses to their writing."--Stephanie Bucklin "Foreword Reviews "
"Get ready to become the most persuasive copywriter you know and learn from the Zen master of copywriting, Andy Maslen.

Persuasive Copywriting gives you countless ideas, crystal clear strategies and practical real-life scenarios you can put to work in your business today. Plus the exercises are a terrific way to sharpen your copywriting skills and really get your creative juices flowing.

Put simply, Persuasive Copywriting should be compulsory reading for anyone who writes anything."--Jed Wylie "author, Make Your Website Sell "


"Persuasive Copywriting gives new and experienced writers the tools to do away with the early failures. Using the important devices in the book, writers can start successful campaigns from the beginning."
--Prasanna Bidkar "Non Fiction Book Reviews "
"I've been a fan of Andy Maslen's copywriting articles for many years. So when I read his new book Persuasive Copywriting, I had high expectations. I wasn't disappointed! The book is packed with practical ideas for writing authentic, response-getting copy. I particularly liked the science-based approach that underlines Andy's persuasive writing strategies... strategies which I'm already incorporating into my own writing."--Steve Slaunwhite "author 'The Wealthy Freelancer' "

You may also be interested in...

The 22 Immutable Laws Of Marketing
Added to basket
Raving Fans!
Added to basket
£8.99
Paperback
Brand Leadership
Added to basket
£9.99
Paperback
The Sales Bible, New Edition
Added to basket
The Brand Gap
Added to basket
£21.99
Paperback
Do Purpose
Added to basket
£8.99
Paperback
Key Person of Influence
Added to basket
Growth Hacker Marketing
Added to basket
Decoded
Added to basket
£19.99
Hardback
The Sell
Added to basket
£14.99
Paperback
Build a Brand in 30 Days
Added to basket
The Sales Coach: Teach Yourself
Added to basket
Hegarty on Creativity
Added to basket

Please sign in to write a review

Your review has been submitted successfully.