Visit our Christmas Gift Finder
Persuasive Communication and Drug Abuse Prevention - Routledge Communication Series (Paperback)
  • Persuasive Communication and Drug Abuse Prevention - Routledge Communication Series (Paperback)
zoom

Persuasive Communication and Drug Abuse Prevention - Routledge Communication Series (Paperback)

(editor), (editor), (editor)
£36.99
Paperback 372 Pages / Published: 13/12/2011
  • We can order this

Usually dispatched within 2 weeks

  • This item has been added to your basket
The history of drug abuse prevention campaigns suggests limitations in producing measurable changes in behavior. In the past, there was concern over the possibility of such publicity actually encouraging interest in drug use, rather than discouraging such behavior. Although little or no scientifically sound empirical evidence has been found to support such a view, several social science textbooks still refer to this as something of which to be wary.

Reviews of early research appear to indicate inadequate methods and a lack of rigor in theory testing. In recent years, however, research in communication and its uses in drug abuse prevention has become considerably more sophisticated, and communication is being used far more effectively. In this book, the editors bring together some of the most successful drug abuse prevention researchers in the country -- along with other experts in this field or in persuasive communication -- to address use and effects of both mass media and interpersonal strategies. This collection illustrates just how far the study of public influence through mass media has come, especially regarding such a vital, relevant issue as drug abuse prevention.

Publisher: Taylor & Francis Ltd
ISBN: 9780415516242
Number of pages: 372
Weight: 558 g
Dimensions: 229 x 152 mm

You may also be interested in...

American Overdose
Added to basket
£12.99
Paperback
No Way Out
Added to basket
£7.99
Paperback
Blitzed
Added to basket
£9.99
Paperback
How to Survive a Plague
Added to basket
Robin
Added to basket
£18.99
Hardback
Milk of Paradise
Added to basket
£25.00   £20.00
Hardback
People Like Me
Added to basket
£14.99
Paperback
The End of Loneliness
Added to basket
Pale Rider
Added to basket
£10.99
Paperback
Somebody I Used to Know
Added to basket
£16.99   £14.99
Hardback
You Left Early
Added to basket
£14.99
Hardback
Digital Minimalism
Added to basket
£14.99
Paperback
Psychedelics
Added to basket
£3.50
Paperback
Recovery
Added to basket
£8.99
Paperback
Natural Causes
Added to basket
£16.99   £14.99
Hardback

Reviews

Please sign in to write a review

Your review has been submitted successfully.