Persuasive Advertising for Entrepreneurs and Small Business Owners: How to Create More Effective Sales Messages (Paperback)Jay Granat (author)
Paperback 210 Pages / Published: 01/04/1993
- Not available
This is a text for entrepreneurs and small business owners who want to know how to create effective advertising on an affordable budget. "Persuasive Advertising for Entrepreneurs and Small Business Owners" shows how to plan and execute money-making advertisements and commercials - and on a workable budget. Jay Granat, an experienced marketing professional and ad man, provides readers with a practical understanding of advertising principles, media selection, copywriting, and consumer behaviour. In addition to these basics, he details for entrepreneurs, business owners, brand managers, marketing executives and advertising professionals, how to utilise persuasive and hypnotic advertising methods in their promotional efforts. These two tools, mind-set and hypnotic advertising, have important implications for small business owners when implemented strategically, and Jay Grant shows readers how to do it and stay within their means. Successful cases from across the media - television, print, direct mail, radio, transit, and public relations, representing construction, law, medicine, publishing, retail businesses, restaurants and others - highlight various prosperous approaches to persuasive advertising.
Publisher: Taylor & Francis Inc
Number of pages: 210
Dimensions: 216 x 152 mm
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