Persuasion: Reception and Responsibility (Paperback)
  • Persuasion: Reception and Responsibility (Paperback)

Persuasion: Reception and Responsibility (Paperback)

£25.99
Paperback Published: 27/08/1997
  • Not available

This product is currently unavailable.

  • This item has been added to your basket

Check Marketplace availability

Presents persuasion through the examination of various aspects of popular culture - politics, mass media, advertising, and the information superhighway. The text's multi-chapter focus on language and critical thinking is combined with verbal and visual examples of persuasion in action. Woven throughout this framework, the author provides coverage of persuasion theory, research, and ethics and repeatedly relates this back to the theme of the book - the development of critical consumers of all forms of persuasion.

Publisher: Cengage Learning, Inc
ISBN: 9780534522810

You may also be interested in...

Your review has been submitted successfully.

We would love to hear what you think of Waterstones. Why not review Waterstones on Trustpilot?


Review us on Trustpilot