Persuasion: Reception and Responsibility (Paperback)Charles U. Larson (author)
Paperback Published: 31/10/1991
- Not available
A text aimed at developing skills as consumers (rather than producers) of persuasive messages. Larson presents persuasion through examination of popular culture advertising, mass media and politics, and provides ample coverage of research.
Publisher: Cengage Learning, Inc
Weight: 650 g
Dimensions: 237 x 167 mm
Edition: 6th Revised edition
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