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Persuasion: Reception and Responsibility (Paperback)
  • Persuasion: Reception and Responsibility (Paperback)
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Persuasion: Reception and Responsibility (Paperback)

(author)
£25.00
Paperback Published: 31/10/1991
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A text aimed at developing skills as consumers (rather than producers) of persuasive messages. Larson presents persuasion through examination of popular culture advertising, mass media and politics, and provides ample coverage of research.

Publisher: Cengage Learning, Inc
ISBN: 9780534149826
Weight: 650 g
Dimensions: 237 x 167 mm
Edition: 6th Revised edition

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