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Persuasion in the Media Age (Paperback)
  • Persuasion in the Media Age (Paperback)

Persuasion in the Media Age (Paperback)

Paperback 448 Pages / Published: 01/05/2004
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A contemporary approach to persuasion that emphasizes the influence that media has had on persuasive practices. While drawing heavily from rhetorical theories as a foundation for the book, essential social science behavioral theories are used liberally to complement the discussion.

Publisher: McGraw-Hill Education - Europe
ISBN: 9780072862911
Number of pages: 448
Weight: 730 g
Dimensions: 183 x 231 x 20 mm
Edition: 2nd edition

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