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Persuasion in Practice (Paperback)
  • Persuasion in Practice (Paperback)
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Persuasion in Practice (Paperback)

(author)
£47.99
Paperback 248 Pages / Published: 11/04/1991
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What is persuasion? How is it maintained? How is it practised and applied? Offering a unique blend of theory, research and application, this volume deftly answers these questions and helps debunk many of the myths surrounding this topic. The constructs, schemata, rules, illusions, attitudes and values of persuasion are explored and various contemporary theories are presented. In addition, the author examines persuasion as it is practised in a number of different settings, including politics, organizations and the mass media.

Publisher: SAGE Publications Inc
ISBN: 9780803933170
Number of pages: 248
Weight: 315 g
Dimensions: 215 x 139 x 14 mm
Edition: 2nd Revised edition

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