Persuaders-In-Chief: The Presidents and Propaganda That Shaped Modern America (Paperback)Nancy Snow (author)
Paperback 208 Pages / Published: 01/03/2005
- Not available
In the wake of September 11th, the question was raised "why is the U.S. so hated by so many in the world?" In response to this, the Bush administration set out to "change the heart and minds" of the rest world by "selling" America and its values to the rest of the world. This was to be accomplished by appointing Charlotte Beers, a former advertising executive once nicknamed "the most powerful woman in advertising," to serve as U.S. Undersecretary for Public Diplomacy. Beers spearheaded the creation of the State Department's "Shared Values" campaign, whose goal has been to counteract the anti-American sentiment in Arab countries. In this book, Nancy Snow, the author of Propaganda Inc., and the forthcoming Information War, shows that this is hardly the first time a president has employed the use of propaganda at home and abroad to promote the themes of peace and freedom. Through the examination of twelve presidents beginning with Woodrow Wilson and the journalist George Creel's attempts to mobilize mass support for the U.S. entry into WWI, Snow documents a 100 year legacy of White House propaganda efforts. She examines how new technologies have challenged and/or bolstered the efficacy these efforts.
Publisher: Taylor & Francis Ltd
Number of pages: 208
Weight: 498 g
Dimensions: 229 x 152 mm
You may also be interested in...
Please sign in to write a review
Simply reserve online and pay at the counter when you collect. Available in shop from just two hours, subject to availability.
Thank you for your reservation
Your order is now being processed and we have sent a confirmation email to you at
When will my order be ready to collect?
Following the initial email, you will be contacted by the shop to confirm that your item is available for collection.
Call us on or send us an email at
Unfortunately there has been a problem with your order
Please try again or alternatively you can contact your chosen shop on or send us an email at