Perspectives on Social Media presents the most current research on the effectiveness of social media across sectors. Progress in finding better applications for social media relies on the difficult task of integrating media technologies into fields such as engineering, marketing, health, learning, art, tourism, and the service industry. This book is based on cutting-edge creative work among top international researchers and renowned designers and provides readers with a preview of the most visionary outcomes in the field of social media. Some of the major topics that the book discusses are:
Perspectives on Social Media uniquely builds on recent disputes among the top scholars around the world, thus including the dynamics of knowledge-sharing and cross-fertilization that one would expect to happen on the web but that are rarely found in a book.
Publisher: Taylor & Francis Ltd
ISBN: 9780415854160
Number of pages: 208
Weight: 340 g
Dimensions: 229 x 152 mm
"For all the hype about how social media is changing everything, most of the debate has been about changes that have already (allegedly) happened. This book is an ideal primer for anybody who wants to get up to speed on social media and its applications, but with a view to the future. Through ‘predictive scenarios’ in each chapter, the authors consider not just where social media has been but where it might be going."-- Professor Peter Dell, Head of Information Systems, Curtin University"Kommers, Isaias, and Issa have brought together a diverse collection of exciting recent research activity in a sweep of social media technologies and platforms. This collection presents a surprisingly accessible assortment of chapters, each detailing a unique piece of research. A particular strength of this book is its international perspective. In an area often dominated by English-speaking countries, it is refreshing to see such a broad range of contributors."--Dr. Mike Kent, Department of Internet Studies, Curtin University
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