• Sign In / Register
  • Help
  • Basket0
Perspectives on International Marketing - Re-issued - Routledge Library Editions: International Business (Hardback)
  • Perspectives on International Marketing - Re-issued - Routledge Library Editions: International Business (Hardback)
zoom

Perspectives on International Marketing - Re-issued - Routledge Library Editions: International Business (Hardback)

(editor)
£115.00
Hardback 4 Pages / Published: 27/11/2012
  • We can order this

Usually despatched within 3 weeks

  • This item has been added to your basket

Marketing strategy is constantly adapting in the changing environment of International Business. This book draws together an eminent and international body of researchers to analyse recent changes in world markets and marketing practices. It analyses, codifies and challenges existing literature on the subject; it offers industry specific studies of international marketing practices and their relative successes; and it presents valuable research findings on the increasingly important markets of China and Japan.

The book is a three-fold contribution to the study and practice of International Marketing. Blending empirical studies with critical theory, the collection sheds much desired light on this important and often-neglected area.

Publisher: Taylor & Francis Ltd
ISBN: 9780415657693
Number of pages: 4
Weight: 753 g
Dimensions: 234 x 156 mm

You may also be interested in...

Contagious
Added to basket
£8.99
Paperback
The 22 Immutable Laws Of Marketing
Added to basket
Key Person of Influence
Added to basket
Raving Fans!
Added to basket
£7.99
Paperback
Build a Brand in 30 Days
Added to basket
The Economist: Marketing for Growth
Added to basket
The New Solution Selling
Added to basket
Marketing Management, Global Edition
Added to basket
The Challenger Sale
Added to basket
Web Marketing All-in-One For Dummies
Added to basket
Telephone Sales For Dummies
Added to basket
Sales for Non-Salespeople
Added to basket
How Brands Grow
Added to basket
£22.50
Hardback

Reviews

Please sign in to write a review

Your review has been submitted successfully.