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Perceived Brand Localness: An Empirical Study of the German Fashion Market - Business Analytics (Paperback)
  • Perceived Brand Localness: An Empirical Study of the German Fashion Market - Business Analytics (Paperback)
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Perceived Brand Localness: An Empirical Study of the German Fashion Market - Business Analytics (Paperback)

(author)
£69.99
Paperback 320 Pages / Published: 03/12/2019
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Joerg Igelbrink's study provides the disclosure of a comprehensive explanation approach of the consumers purchase motivation and attitude towards local fashion brands. The structure equation model reveals six direct impacts on the consumers LFB attitude. The author's findings identify a new consumer typology presenting a model of four positive consumer-attitude-types such as the influencing Realign Performance Advocates. In the research field of consumer behaviour the new consumer typology illustrates both the consumer purchase motivation and derived local fashion brand positioning.

Publisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
ISBN: 9783658287665
Number of pages: 320
Weight: 450 g
Dimensions: 210 x 148 mm
Edition: 1st ed. 2020

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