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Peacock Revolution: American Masculine Identity and Dress in the Sixties and Seventies - Dress and Fashion Research (Hardback)
  • Peacock Revolution: American Masculine Identity and Dress in the Sixties and Seventies - Dress and Fashion Research (Hardback)
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Peacock Revolution: American Masculine Identity and Dress in the Sixties and Seventies - Dress and Fashion Research (Hardback)

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£85.00
Hardback 232 Pages / Published: 05/04/2018
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The Peacock Revolution in menswear of the 1960s came as a profound shock to much of America. Men's long hair and vividly colored, sexualized clothes challenged long established traditions of masculine identity. Peacock Revolution is an in-depth study of how radical changes in men's clothing reflected, and contributed to, the changing ideas of American manhood initiated by a 'youthquake' of rebellious baby boomers coming of age in an era of social revolutions. Featuring a detailed examination of the diverse socio-cultural and socio-political movements of the era, the book examines how those dissents and advocacies influenced the youthquake generation's choices in dress and ideas of masculinity. Daniel Delis Hill provides a thorough chronicle of the peacock fashions of the time, beginning with the mod looks of the British Invasion in the early 1960s, through the counterculture street styles and the mass-market trends they inspired, and concluding with the dress-for-success menswear revivals of the 1970s Me-Decade.

Publisher: Bloomsbury Publishing PLC
ISBN: 9781350056435
Number of pages: 232
Weight: 520 g
Dimensions: 234 x 156 mm


MEDIA REVIEWS
In 1966, motivation research pioneer Ernest Dichter surveyed the US menswear trade for the world's largest fiber maker, the DuPont Company, and coined the term "peacock revolution" to describe the American male's newfound concern for his appearance. A former seventies peacock, Daniel Delis Hill shines a fashion studies light on American culture to illuminate the trends that inspired men of his generation to dress in style. The result is an encyclopedic primer on the American postwar menswear market. -- Regina Lee Blaszczyk, Leadership Chair in the History of Business and Society, University of Leeds, UK
An entertaining and informative study of the Peacock Revolution, which deftly handles an extraordinary amount of information. -- Andy Reilly, University of Hawai`i, USA, Editor of Critical Studies in Men's Fashion

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