In this book, Nina Sylvanus tells a captivating story of global trade and cross-cultural aesthetics in West Africa, showing how a group of Togolese women through the making and circulation of wax cloth became influential agents of taste and history. Traveling deep into the shifting terrain of textile manufacture, design, and trade, she follows wax cloth around the world and through time to unveil its critical role in colonial and postcolonial patterns of exchange and value production. Sylvanus brings wax cloth's unique and complex history to light: born as a nineteenth-century Dutch colonial effort to copy Javanese batik cloth for Southeast Asian markets, it was reborn as a status marker that has dominated the visual economy of West African markets. Although most wax cloth is produced in China today, it continues to be central to the expression of West African women's identity and power. As Sylvanus shows, wax cloth expresses more than this global motion of goods, capital, aesthetics, and labor it is a form of archive where intimate and national memories are stored, always ready to be reanimated by human touch.
By uncovering this crucial aspect of West African material culture, she enriches our understanding of global trade, the mutual negotiations that drive it, and the how these create different forms of agency and subjectivity.
Publisher: The University of Chicago Press
Number of pages: 224
Weight: 318 g
Dimensions: 229 x 152 x 15 mm
"By providing a detailed history of this company and the intersecting histories of colonialism and printing techniques, Sylvanus shows how the company's recent brand publicity as both authentic African heritage and the latest new fashion reflects the company's attempts to manage the fast-paced competition for consumers of West African cloth, who have a range of manufactured wax and fancy print cloth from which to choose....The author also presents an excellent discussion of intellectual property rights, with the company, Vlisco, claiming legal and technical rights to its wax print textiles while Togolese women claim their own measures of value and ownership."--Choice
"Presents an ethnography of West African wax cloth, exploring the history, manufacture, and marketing of wax cloth and using data collected between 2000 and 2010 to illustrate political, economic, and gender relations in global capitalism."--Journal of Economic Literature