Paint to Win: Creative Strategic Management (Hardback)Ronald M. Lowy (author)
Hardback 188 Pages / Published: 09/02/2004
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Paint to Win will help those interested in owning and operating successful businesses. This book breaks away from traditional strategic planning books by bringing creativity into the strategic planning process. It uses the metaphor of painting to present the material in an informative, yet interesting, way. Topics covered include mission statements, setting goals and objectives, environmental scanning and forecasting, product life cycles, experience curves, portfolio modeling including the industry attractiveness/business strength model, financial modeling, and implementation planning.
Publisher: University Press of America
Number of pages: 188
Weight: 358 g
Dimensions: 228 x 149 x 19 mm
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