Packaging Strategy: Winning the Consumer (Hardback)
  • Packaging Strategy: Winning the Consumer (Hardback)
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Packaging Strategy: Winning the Consumer (Hardback)

(author)
£74.99
Hardback 179 Pages / Published: 02/07/1996
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A kaleidoscope of perspectives for packagers and marketers. Among them are research to ensure successful packaging, solid waste and environmental trade-offs, copycat packaging, why a package should be red and white, the role of design, and the consumer side.

Publisher: Taylor & Francis Inc
ISBN: 9781566762984
Number of pages: 179
Weight: 490 g
Dimensions: 280 x 210 x 20 mm


MEDIA REVIEWS
"Mona Doyle and friends have produced a must-read packaging book. I'm amazed that some of the most innovative manufacturers sometimes fail to design a package that appeals to consumers and aids productivity at retail. If you make products, or sell them. . .read this book."
--Paul Higham, Senior Vice President, Marketing and Consumer Communications, Wal-Mart

"Mona Doyle has captured the essence of packaging strategy in Winning the Consumer. A very valuable resource for anyone who wants to win in the marketplace."
--Herb Baum, Chairman/CEO, Quaker State Corporation

"Mona Doyle has developed an excellent book on the subject of packaging and the consumer. It is not your usual academic exercise nor an industrial textbook. It is a series of concise trade profiles of all the key aspects that go into packaging and consumer attitudes. The book offers invaluable insight into what goes on in today's supermarkets and mass retailers. It is comprehensive yet highly readable."
--Brian Sharoff, President, Private Label Manufacturers Association

"The book will be most interesting to people involved in any aspect of the packaging business. This would include critics, such as certain environmental activists, as well as proponents. It would also be of value to legislators and other government officials involved in efforts to regulate or control packaging. There will also be a cadre of interested readers in the universities where faculty and students are working to study and better understand the influence of packaging and other techniques used to influence the reaction of consumers to products in the commercial market."
--Dr. Harold Hughes, Professor, Michigan State University, School of Packaging

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