Packaging Strategy: Winning the Consumer (Hardback)
  • Packaging Strategy: Winning the Consumer (Hardback)
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Packaging Strategy: Winning the Consumer (Hardback)

(author)
£56.99
Hardback 179 Pages / Published: 02/07/1996
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A kaleidoscope of perspectives for packagers and marketers. Among them are research to ensure successful packaging, solid waste and environmental trade-offs, copycat packaging, why a package should be red and white, the role of design, and the consumer side. Suitable as a supplemental text in a mark

Publisher: Taylor & Francis Inc
ISBN: 9781566762984
Number of pages: 179
Weight: 490 g
Dimensions: 279 x 216 x 20 mm

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