Ts&Cs apply
Packaged Pleasures: How Technology and Marketing Revolutionized Desire (Hardback)
  • Packaged Pleasures: How Technology and Marketing Revolutionized Desire (Hardback)
zoom

Packaged Pleasures: How Technology and Marketing Revolutionized Desire (Hardback)

(author), (author)
£31.00
Hardback 336 Pages
Published: 30/09/2014
  • In stock
  • Free UK delivery

Usually dispatched within 2-3 working days

  • This item has been added to your basket

From the candy bar to the cigarette, records to roller coasters, a technological revolution during the last quarter of the nineteenth century precipitated a colossal shift in human consumption and sensual experience. Food, drink, and many other consumer goods came to be mass-produced, bottled, canned, condensed, and distilled, unleashing new and intensified surges of pleasure, delight, thrill - and addictions. In Packaged Pleasures, Gary S. Cross and Robert N. Proctor delve into an unchartered chapter of American history, shedding new light on the origins of modern consumer culture and how technologies have transformed human sensory experience. In the space of only a few decades, junk foods, cigarettes, movies, recorded sound, and thrill rides brought about a revolution in what it means to taste, smell, see, hear, and touch. New techniques of boxing, labeling, and tubing gave consumers virtually unlimited access to pleasures they could simply unwrap and enjoy. Manufacturers generated a seemingly endless stream of sugar-filled, high-fat foods that were delicious but detrimental to health. Mechanically rolled cigarettes entered the market and quickly addicted millions.

And many other packaged pleasures dulled or displaced natural and social delights. Yet many of these same new technologies also offered convenient and effective medicines, unprecedented opportunities to enjoy music and the visual arts, and more hygienic, varied, and nutritious food and drink. For better or for worse, sensation became mechanized, commercialized, and, to a large extent, democratized by being made cheap and accessible. Cross and Proctor have delivered an ingeniously constructed history of consumerism and consumer technology that will make us all rethink some of our favorite things.

Publisher: The University of Chicago Press
ISBN: 9780226121277
Number of pages: 336
Weight: 595 g
Dimensions: 23 x 16 x 3 mm


MEDIA REVIEWS

"This book persuasively addresses one of the key questions in modern history: how human experience has been reshaped by mass marketing. It includes but goes beyond attention to advertising, to a fascinating exploration of technology's impact on products and packaging, and how the result has transformed sensory response. A groundbreaking effort." -Peter N. Stearns, author of The Industrial Revolution in World History

You may also be interested in...

Refrigerator
Added to basket
Drone
Added to basket
£9.99
Paperback
Golf Ball
Added to basket
£9.99
Paperback
Breakfast at Sotheby's
Added to basket
Waste
Added to basket
£9.99
Paperback
Scroogenomics
Added to basket
£7.99
Hardback
The Victorian Fern Craze
Added to basket
The Language of Things
Added to basket
The Book of the Mirror
Added to basket
Stuff
Added to basket
£15.99
Paperback
Hotel
Added to basket
£9.99
Paperback
Adventures in Stationery
Added to basket
Driver's License
Added to basket
The Paper Trail
Added to basket
£15.99
Paperback
What about Me?
Added to basket
£12.99
Paperback

Please sign in to write a review

Your review has been submitted successfully.

env: aptum
branch: