Organizations in the Face of Crisis: Managing the Brand and Stakeholders (Hardback)Dennis W. Tafoya (author)
Hardback 183 Pages / Published: 20/03/2013
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Organizations in the Face of Crisis offers a new approach to the treatment of threats to an organization, the brand, and the stakeholders. Case studies and diagnostic tools are used to demonstrate the effects of a crisis and to provide insight and strategies on managing the crisis at hand as well as the long-term effects.
Publisher: Palgrave Macmillan
Number of pages: 183
Weight: 3501 g
Dimensions: 216 x 140 x 10 mm
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