Organizational Rhetoric: Situations and Strategies (Paperback)
  • Organizational Rhetoric: Situations and Strategies (Paperback)
zoom

Organizational Rhetoric: Situations and Strategies (Paperback)

(author), (author)
£67.00
Paperback 288 Pages / Published: 01/12/2009
  • We can order this from the publisher

UK delivery within 3-4 weeks

  • This item has been added to your basket

An unprecedented text explains how to analyze the role of rhetoric in organizations

Integrating rhetorical theories and methods with principles of organizational communication, this pioneering text provides students with a step-by-step method for analyzing and critiquing examples of organizational rhetoric. The first half of the book offers an accessible introduction to rhetorical research, theory, and criticism and equips students for analyzing the messages of organizations in a variety of contexts. The second half focuses on needs in real-life organizational situations: to create and maintain identity; to manage messages about issues, risk, and crisis; and to communicate with those "inside" the organization.

Contemporary examples and case studies (including a dispute over clean energy in Texas, efforts on the part of restaurant owners in New York to fight food labeling requirements, and a university's announcement that it is building a "body farm") illustrate the importance of this area of study and provide opportunities for students to apply their emerging analytical and critical thinking skills.

Key Features

Grounds the explanation and critique of persuasive organizational messages in traditional and contemporary rhetorical literatureShows students how to critique the messages organizations use to create and maintain organizational powerDemonstrates the importance of rhetoric to the success of the organizationUses case studies and accompanying worksheets to help students move through the process of analyzing sample situations and messagesCovers image/impression management, issue management, crisis management, and other key facets of organizational rhetoricIncludes models of the book's method for analysis at the beginning of each chapter to help students visualize how each step fits into the larger system

Intended Audience

Organizational Rhetoric: Situations and Strategies is ideal for a wide range of courses at the upper-level undergraduate and master's level, including Organizational Communication, Organizational Studies, Public Relations, and Rhetorical Studies. This first-of-its-kind textbook is also an essential addition to the libraries of Communication/Rhetoric and Business instructors.

Publisher: SAGE Publications Inc
ISBN: 9781412956697
Number of pages: 288
Weight: 370 g
Dimensions: 228 x 152 x 15 mm

You may also be interested in...

The Master Switch
Added to basket
£10.99
Paperback
How to Win Campaigns
Added to basket
£28.99
Paperback
Noise
Added to basket
£10.99
Paperback
On Dialogue
Added to basket
£15.99
Paperback
Escape from the Ivory Tower
Added to basket
The Body Language Bible
Added to basket
On Dialogue
Added to basket
£16.99
Paperback
A City of Marble
Added to basket
Primate Visions
Added to basket
£49.99
Paperback
The Mammoth Book of Lost Symbols
Added to basket
Information Theory
Added to basket
£12.99
Paperback

Please sign in to write a review

Your review has been submitted successfully.