Organizational Perception Management - Organization and Management Series (Hardback)Kimberly D. Elsbach (author)
- We can order this
The goals of Organizational Perception Management are to:
*summarize and organize this evolving literature to provide a complete and comprehensive definition of OPM events and tactics;
*illustrate OPM events and tactics in specific, real-world contexts; and
*identify a set of research themes that may stimulate further research on OPM.
This text is grounded primarily in empirical research on OPM, including qualitative field research, and uses current research and case studies to illustrate the application and effectiveness of OPM in context. As such, it will appeal to students, scholars, and practitioners of organizational management.
Publisher: Taylor & Francis Inc
Number of pages: 192
Weight: 408 g
Dimensions: 229 x 152 x 18 mm
"Elsbach has succeeded in defining organizational perception management and summarizing its research. The book has been written at the level of an educated layperson. It has a well-organized structure, and the examples engage the reader."
You may also be interested in...
Please sign in to write a review