Opt-in Marketing: How the Breakthrough Process of Consensual Database Marketing Will Increase Sales (Hardback)
  • Opt-in Marketing: How the Breakthrough Process of Consensual Database Marketing Will Increase Sales (Hardback)
zoom

Opt-in Marketing: How the Breakthrough Process of Consensual Database Marketing Will Increase Sales (Hardback)

(author), (author)
£18.99
Hardback 312 Pages / Published: 16/07/2004
  • Not available

This product is currently unavailable.

  • This item has been added to your basket
From junk mail blockers to do-not-call lists, potential buyers today are more interested in "opting out" than listening to marketers' messages. "Opt-In Marketing" offers a prescriptive plan for reversing this dangerous trend. This hard-hitting book is based on a program that increased sales at IBM by 80 percent in one year and features sidebars from industry luminaries and examples from Fortune 500 firms. It outlines a 10-point blueprint for rethinking customer care and is the perfect guide for marketers looking to once again be seen as partners instead of predators.

Publisher: McGraw-Hill Education - Europe
ISBN: 9780071435284
Number of pages: 312
Weight: 589 g
Dimensions: 231 x 154 x 27 mm

You may also be interested in...

Contagious
Added to basket
£8.99
Paperback
The Sales Bible, New Edition
Added to basket
Marketing in easy steps
Added to basket
Strategic Marketing
Added to basket
£49.99
Paperback
Hegarty on Creativity
Added to basket
Growth Hacker Marketing
Added to basket
Selling to Win
Added to basket
£14.99
Paperback
Web Marketing All-in-One For Dummies
Added to basket
SPIN (R)-Selling
Added to basket
£20.99
Paperback
Inside Her Pretty Little Head
Added to basket
Brilliant Selling
Added to basket
£12.99
Paperback
Cashvertising
Added to basket
£11.99
Paperback
Jab, Jab, Jab, Right Hook
Added to basket
The Sell
Added to basket
£14.99
Paperback
The Economist: Marketing for Growth
Added to basket

Reviews

Please sign in to write a review

Your review has been submitted successfully.