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Operations Management: A Value Driven Approach (Paperback)
  • Operations Management: A Value Driven Approach (Paperback)

Operations Management: A Value Driven Approach (Paperback)

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Paperback 1000 Pages / Published: 01/12/1995
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Melnyk and Denzler have written a text that looks at operations management from a different perspective value. In this text, value is a dynamic theme that brings together the issues of performance, cost, competitive reactions, and customer expectations. By using a value-driven perspective, the authors enable students to view every activity in the operations management system in terms of its ability to enhance value. Students learn to evaluate: who current customers are and who new customers will be; what the customer wants; the degree of overlap between the current operations management system and the demands and expectations of customers; how to structure the OM system to deliver value; and, finally, how to measure performance.

Publisher: McGraw-Hill Education - Europe
ISBN: 9780256123814
Number of pages: 1000
Weight: 2012 g
Dimensions: 256 x 210 x 40 mm

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