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Business, Finance & Law > Business > Business strategy
Business, Finance & Law > Business > Sales & marketing > Advertising
Open Minds: 21st Century Business Lessons and Innovations from St Luke'S (Paperback)
  • Open Minds: 21st Century Business Lessons and Innovations from St Luke'S (Paperback)
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Open Minds: 21st Century Business Lessons and Innovations from St Luke'S (Paperback)

(author)
£7.99
Paperback 256 Pages
Published: 31/07/2000

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Synopsis

This is the story of St Luke's advertising agency and of the business ideas which lie behind it. St Luke's is owned entirely by its employees, all physical resources are shared, there is little hierarchy and all employees are involved in almost all decisions, including setting their own pay rises. The book describes and explains the business practices and philosophy behind St Luke's and examines its application to other companies in other industries.

Publisher: Orion Publishing Co
ISBN: 9781842030479
Number of pages: 256
Dimensions: 198 x 129 mm

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