Visit our Christmas Gift Finder
Click & Collect from 2 Hours*
Last Christmas delivery dates
Free UK Standard Delivery On all orders £20 and over Order in time for Christmas 19th December 2nd Class | 20th December 1st Class Free Click & Collect to UK shops From 2 hours of your order*
Online Panel Research: A Data Quality Perspective - Wiley Series in Survey Methodology (Paperback)
  • Online Panel Research: A Data Quality Perspective - Wiley Series in Survey Methodology (Paperback)
zoom

Online Panel Research: A Data Quality Perspective - Wiley Series in Survey Methodology (Paperback)

(editor), (editor), (editor), (editor), (editor), (editor)
£60.75
Paperback 508 Pages / Published: 16/05/2014
  • We can order this

Usually dispatched within 1 week

  • This item has been added to your basket
Provides new insights into the accuracy and value of online panels for completing surveys Over the last decade, there has been a major global shift in survey and market research towards data collection, using samples selected from online panels. Yet despite their widespread use, remarkably little is known about the quality of the resulting data. This edited volume is one of the first attempts to carefully examine the quality of the survey data being generated by online samples. It describes some of the best empirically-based research on what has become a very important yet controversial method of collecting data. Online Panel Research presents 19 chapters of previously unpublished work addressing a wide range of topics, including coverage bias, nonresponse, measurement error, adjustment techniques, the relationship between nonresponse and measurement error, impact of smartphone adoption on data collection, Internet rating panels, and operational issues. The datasets used to prepare the analyses reported in the chapters are available on the accompanying website: www.wiley.com/go/online-panel * Covers controversial topics such as professional respondents, speeders, and respondent validation. * Addresses cutting-edge topics such as the challenge of smartphone survey completion, software to manage online panels, and Internet and mobile ratings panels. * Discusses and provides examples of comparison studies between online panels and other surveys or benchmarks. * Describes adjustment techniques to improve sample representativeness. * Addresses coverage, nonresponse, attrition, and the relationship between nonresponse and measurement error with examples using data from the United States and Europe. * Addresses practical questions such as motivations for joining an online panel and best practices for managing communications with panelists. * Presents a meta-analysis of determinants of response quantity. * Features contributions from 50 international authors with a wide variety of backgrounds and expertise. This book will be an invaluable resource for opinion and market researchers, academic researchers relying on web-based data collection, governmental researchers, statisticians, psychologists, sociologists, and other research practitioners.

Publisher: John Wiley and Sons Ltd
ISBN: 9781119941774
Number of pages: 508
Weight: 764 g
Dimensions: 243 x 174 x 21 mm

You may also be interested in...

Research Methods for Sports Studies
Added to basket
The Unwritten Rules of PhD Research
Added to basket
The Postgraduate Research Handbook
Added to basket
Doing Sensory Ethnography
Added to basket
How to Design and Report Experiments
Added to basket
Qualitative Research Practice
Added to basket
How to Research
Added to basket
£25.99
Paperback
Proposals That Work
Added to basket
Introducing Research Methodology
Added to basket
Measuring Behaviour
Added to basket
£29.99
Paperback

Please sign in to write a review

Your review has been submitted successfully.