Online Growth Options for Retailers: Three Essays on Domestic and International Growth Strategies with Online Retailing - Handel und Internationales Marketing Retailing and International Marketing (Hardback)
  • Online Growth Options for Retailers: Three Essays on Domestic and International Growth Strategies with Online Retailing - Handel und Internationales Marketing Retailing and International Marketing (Hardback)
zoom

Online Growth Options for Retailers: Three Essays on Domestic and International Growth Strategies with Online Retailing - Handel und Internationales Marketing Retailing and International Marketing (Hardback)

(author)
£74.99
Hardback 136 Pages / Published: 24/05/2017
  • We can order this

Usually dispatched within 3 weeks

  • This item has been added to your basket
Matthias Schu examines three main topics in his research: The intention of store-based retail and wholesale companies to open up an own online channel, factors determining the foreign market selection behavior of online retailers as well as factors affecting the speed in the internationalization process of online retailers. New insights for retail research and management are presented and contribute to existing knowledge; the study is valuable for academic researchers and for practitioners who are interested in a thorough analysis of online retailing from a strategic and theoretical perspective.

Publisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
ISBN: 9783658182144
Number of pages: 136
Weight: 339 g
Dimensions: 210 x 148 x 11 mm
Edition: 1st ed. 2017

You may also be interested in...

Raving Fans!
Added to basket
£8.99
Paperback
Hooked
Added to basket
£12.99
Hardback
The Sell
Added to basket
£14.99
Paperback
Hegarty on Creativity
Added to basket
How Brands Grow
Added to basket
£22.50
Hardback
The Sales Bible, New Edition
Added to basket
Marketing For Dummies
Added to basket
Growth Hacker Marketing
Added to basket
The Greatest Salesman in the World
Added to basket
DotCom Secrets
Added to basket
£14.95
Paperback
Mid-Century Ads
Added to basket
£15.00
Hardback
The Challenger Sale
Added to basket
Positioning: The Battle for Your Mind
Added to basket
Do Purpose
Added to basket
£8.99
Paperback

Reviews

Please sign in to write a review

Your review has been submitted successfully.