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Online Customer Loyalty: Forecasting the Repatronage Behavior of Online Retail Customers - Kundenmanagement and Electronic Commerce (Paperback)
  • Online Customer Loyalty: Forecasting the Repatronage Behavior of Online Retail Customers - Kundenmanagement and Electronic Commerce (Paperback)
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Online Customer Loyalty: Forecasting the Repatronage Behavior of Online Retail Customers - Kundenmanagement and Electronic Commerce (Paperback)

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£126.00
Paperback 383 Pages / Published: 26/11/2003
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Roberta C. Nacif investigates the behavioral consequences of self-service purchases via the Internet. She explores the effects of customers' assessments of self-service encounters experiences (attitudes) and transactional history (prior behavior) on their subsequent purchasing behavior and analyzes customers' decision of whether or not to repurchase from the same retailer and of how much money to spend.

Publisher: Deutscher Universitats-Verlag
ISBN: 9783824479108
Number of pages: 383
Weight: 459 g
Dimensions: 210 x 148 x 20 mm
Edition: Softcover reprint of the original 1st ed. 200

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