On Purpose: Delivering a Branded Customer Experience People Love (Paperback)
  • On Purpose: Delivering a Branded Customer Experience People Love (Paperback)
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On Purpose: Delivering a Branded Customer Experience People Love (Paperback)

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£19.99
Paperback 288 Pages / Published: 03/11/2015
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Brands growing rapidly have a clear sense of purpose and the value they bring to their customers and employees. On Purpose is a practical guide to executing business purpose successfully by delivering a branded customer experience people love. It presents a framework for success based on being clear about your brand purpose and promise so you can achieve exceptional results through exceptional experiences. It provides the tools for brands to stand out by defining, designing and delivering distinctive, valuable customer experiences across multiple channels. Because purpose is what you do, not what you claim, On Purpose helps you act on your business purpose by showing you how to make your brand stand out. Each chapter illustrates how to succeed in a specific channel by presenting interviews with purpose-driven leaders such as Vernon Hill (Metro Bank), John Forrest (Premier Inn) and Gav Thompson (giffgaff) and case studies of companies including: - Altro - Barclays Bank - Best Western - citizenM - IKEA - LEGO - Liberty Global Business Services - London 2012 Olympics - Lush - Nissan - O2 - Timpson - Zappos

Publisher: Kogan Page Ltd
ISBN: 9780749471910
Number of pages: 288
Weight: 486 g
Dimensions: 234 x 157 x 14 mm


MEDIA REVIEWS
""On Purpose" isn t just thought-provoking it is also action-provoking. It will surely generate an urgent sense of soul-searching amongst those whose brands are built as money-making machines. But it will also encourage those brands built on more purposeful foundations to revisit their philosophies and ensure that these are being clearly communicated both to employees and customers. The key message of this terrific book is that brands need to be engaging and inspiring to stand out from the crowd. And without a clear sense of purpose within the company, its leaders, its staff and its communications brands will struggle to be distinctive."
--Neil Davey "Editor, MyCustomer, Group Editor SIFT MEDIA ""
"Shaun and Andy have created another great book "On Purpose," describing simply how great businesses use purpose and focus to fill customer needs and create value. Well done."
--Vernon W. Hill II "Founder/Chairman Metro Bank "
"The goal of "On Purpose" is to inspire managers and entrepreneurs to create and maintain purpose in every part of their businesses. Milligan and Smith have succeeded in creating a book with valuable insight into how a company s sense of purpose allows it to stand out to customers in a marketplace of almost limitless choices."
--Charles Franklin "Small Business Trends ""
"Shaun Smith and Andy Milligan have added another strong chapter to their purpose. This is a must read for any leader who is looking at differentiating their business by asking the important 'why' and 'why us' question. It will provide excellent guidance in how to create your own journey and most importantly how to stick to it once your purpose has been found."

--Frans-Willem de Kloet "Managing Director & CEO UPC Czech Republic "


"On Purpose wonderfully, informatively and encouragingly, brings to life the importance of a brand recognising the importance of having 'an authentic and credible sense of purpose'. It explores why this matters to consumers and employees alike - we all need to have an emotional connection with the purpose of a brand."--Ian Golding "Customer Think "
"On Purpose isn't just thought-provoking - it is also action-provoking. It will surely generate an urgent sense of soul-searching amongst those whose brands are built as money-making machines. But it will also encourage those brands built on more purposeful foundations to revisit their philosophies and ensure that these are being clearly communicated both to employees and customers. The key message of this terrific book is that brands need to be engaging and inspiring to stand out from the crowd. And without a clear sense of purpose - within the company, its leaders, its staff and its communications - brands will struggle to be distinctive."

--Neil Davey "Editor, MyCustomer, Group Editor SIFT MEDIA "


"The goal of "On Purpose" is to inspire managers and entrepreneurs to create and maintain purpose in every part of their businesses. Milligan and Smith have succeeded in creating a book with valuable insight into how a company's sense of purpose allows it to stand out to customers in a marketplace of almost limitless choices."
--Charles Franklin "Small Business Trends "
"Creating a WOW experience for customers starts with creating a WOW experience for employees and both need to be based on your purpose. This book can show you how."

--Tony Hsieh, NY Times bestselling author of Delivering Happiness "and CEO of Zappos.com, Inc. "


"Every now and then a truly cutting edge book comes along that changes everything we know about the secrets of organizational greatness. On Purpose is a profound yet practical book no leader should miss reading. Laced with powerful examples, pragmatic practices, and written with a poignant style, Smith and Milligan reveal the mysteries of long-term enterprise success."

--Chip R. Bell "author of The 91/2 Principles of Innovative Service "


"To define a purpose that will galvanize the entire organization is a leap of faith and requires strong leadership, but it also requires the clear and compelling process outlined in this book if you are to embark on this incredible journey."

--Patrick Dempsey OBE "Managing Director MD Whitbread Hotels & Restaurants "


"Shaun and Andy have created another great book On Purpose, describing simply how great businesses use purpose and focus to fill customer needs and create value. Well done."

--Vernon W. Hill II "Founder/Chairman Metro Bank "

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