On-line Profits: A Manager's Guide to Electronic Commerce (Paperback)
  • On-line Profits: A Manager's Guide to Electronic Commerce (Paperback)
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On-line Profits: A Manager's Guide to Electronic Commerce (Paperback)

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£14.99
Paperback 304 Pages / Published: 30/09/1997
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Once again, Peter Keen, together with Craig Balance, helps sort the hype from the reality in this practical, easy-to-use glossary. Featuring nearly 150 key terms and concepts-from firewall and Intranets to electronic data interchange and security issues-the guide defines, explains, and gives practical examples of the technologies and processes managers must understand to communicate effectively with their IT departments and high-tech suppliers and to implement winning on-line business strategies. "Peter Keen is the Bill Gates of the philosophy of cyberspace. If you don't read this book, you won't know what will happen."--Arthur R. Taylor, President, Muhlenberg College, Former President of CBS, Inc., Founder of the A&E Network

Publisher: Harvard Business Review Press
ISBN: 9780875848211
Number of pages: 304
Weight: 580 g
Dimensions: 227 x 190 x 23 mm

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