We regret that due to the technical limitations of our site, we are unable to offer eBooks or Audio Downloads to customers outside of the UK.

For further details please read our eBooks help.

Obliquity: Why Our Goals are Best Achieved Indirectly (Paperback)
  • Obliquity: Why Our Goals are Best Achieved Indirectly (Paperback)

Obliquity: Why Our Goals are Best Achieved Indirectly (Paperback)

£8.99 £6.74
Paperback Published: 03/02/2011
  • Save £2.25
  • 10+ in stock

We can send it to you within 24 hours

  • This item has been added to your basket
Click & Collect From your local shop
If you want to go in one direction, the best route may involve going in another. This is the concept of 'obliquity': paradoxical as it sounds, many goals are more likely to be achieved when pursued indirectly. The richest men and women are not the most materialistic; the happiest people are not necessarily those who focus on happiness, and the most profitable companies are not always the most profit-oriented as the recent financial crisis showed us. Whether overcoming geographical obstacles, winning decisive battles or meeting sales targets, history shows that oblique approaches are the most successful, especially in difficult terrain. John Kay applies his provocative, universal theory to everything from international business to town planning and from football to managing forest fire.

Publisher: Profile Books Ltd
ISBN: 9781846682896

You may also be interested in...

“Refreshing, common sense view of economic models”

It took a litte while to 'get into' this book, so I would recommend spending some time with it to start with, to get used to the format and language. John Kay obviously knows his subject very well and comes... More

31st May 2013
Helpful? Upvote 0 Downvote 0

“Welcome Deconstruction of Management Bull***t”

John Kay is a refreshing voice in economics & management theory. He is one of the few writers capable of incisively criticising unchallenged market economics & management assumptions without being boring. I... More

29th July 2012
Helpful? Upvote 0 Downvote 0

“Interesting but a difficult read”

There are some very insightful points in this book but I found it a very difficult read because there are just so many examples in each chapter that you tend to lose the plot. It is, at least in my opinion, written... More

21st October 2010
Helpful? Upvote 0 Downvote 0

Your review has been submitted successfully.

View your review