Obliquity: Why our goals are best achieved indirectly (Paperback)
  • Obliquity: Why our goals are best achieved indirectly (Paperback)
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Obliquity: Why our goals are best achieved indirectly (Paperback)

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£9.99
Paperback 224 Pages / Published: 03/02/2011
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If you want to go in one direction, the best route may involve going in another. This is the concept of 'obliquity': paradoxical as it sounds, many goals are more likely to be achieved when pursued indirectly. The richest men and women are not the most materialistic; the happiest people are not necessarily those who focus on happiness, and the most profitable companies are not always the most profit-oriented as the recent financial crisis showed us. Whether overcoming geographical obstacles, winning decisive battles or meeting sales targets, history shows that oblique approaches are the most successful, especially in difficult terrain. John Kay applies his provocative, universal theory to everything from international business to town planning and from football to managing forest fire.

Publisher: Profile Books Ltd
ISBN: 9781846682896
Number of pages: 224
Weight: 244 g
Dimensions: 200 x 130 x 20 mm
Edition: Main


MEDIA REVIEWS
This is an elegant, simple book and, rarely for a business book, is written by a man who actually understands the academics and philosophers he quotes. The best nine quid you'll spend this year -- Jeremy Hazlehurst * City AM *
[A] smart, witty book -- William Leith * Evening Standard *
John Kay is an admirable debunker of myths and false beliefs - he can see substantial things others don't. Read this book. -- Nassim N Taleb * The Black Swan *
Economics with style as well as substance -- Stephen Bayley, architecture and design correspondent * Observer *
Obliquity is a characteristic John Kay production. It is a pleasure to read -- Howard Davies * Financial Times *
How rare is it for an academic economist to write with such clarity, intelligence and courage. And, in these troubled, confusing times, how desperately we need other dismal scientists to follow John Kay's shining example. -- Liam Halligan * Spectator Business *

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“Refreshing, common sense view of economic models”

It took a litte while to 'get into' this book, so I would recommend spending some time with it to start with, to get used to the format and language. John Kay obviously knows his subject very well and comes... More

Paperback edition
Helpful? Upvote 35

“Welcome Deconstruction of Management Bull***t”

John Kay is a refreshing voice in economics & management theory. He is one of the few writers capable of incisively criticising unchallenged market economics & management assumptions without being boring. I... More

Paperback edition
Helpful? Upvote 27

“Interesting but a difficult read”

There are some very insightful points in this book but I found it a very difficult read because there are just so many examples in each chapter that you tend to lose the plot. It is, at least in my opinion, written... More

Paperback edition
Helpful? Upvote 22

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