Nudge: Improving Decisions About Health, Wealth, and Happiness (Hardback)
  • Nudge: Improving Decisions About Health, Wealth, and Happiness (Hardback)
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Nudge: Improving Decisions About Health, Wealth, and Happiness (Hardback)

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£15.99
Hardback 304 Pages / Published: 13/05/2008
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Every day, we make decisions on topics ranging from personal investments to schools for our children to the meals we eat to the causes we champion. Unfortunately, we often choose poorly. The reason, the authors explain in this important exploration of choice architecture, is that, being human, we all are susceptible to various biases that can lead us to blunder. Our mistakes make us poorer and less healthy; we often make bad decisions involving education, personal finance, health care, mortgages and credit cards, the family, and even the planet itself. Thaler and Sunstein invite us to enter an alternative world, one that takes our humanness as a given. They show that by knowing how people think, we can design choice environments that make it easier for people to choose what is best for themselves, their families, and their society. Using colorful examples from the most important aspects of life, Thaler and Sunstein demonstrate how thoughtful "choice architecture" can be established to nudge us in beneficial directions without restricting freedom of choice. Nudge offers a unique new take-from neither the left nor the right-on many hot-button issues, for individuals and governments alike. This is one of the most engaging and provocative books to come along in many years.

Publisher: Yale University Press
ISBN: 9780300122237
Number of pages: 304
Weight: 612 g
Dimensions: 235 x 156 x 27 mm

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Reviews

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“Consider yourself nudged”

Changes in life can be hard to make, especially if they involve many choices, which are almost just as hard to make. Nudge is all about these choices and decision. It considers factors that involve in making them and... More

Paperback edition
9th January 2010
Helpful? Upvote 27

“Deserved his Nobel Prize”

I read this book and found it easy to follow. Not only is it written in a clear and easy to understand way, it is written with a great deal of wit and humour.
Highly recommended, worth five stars.

Paperback edition
11th December 2017
Helpful? Upvote 9

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