Every day we make decisions: about the things that we buy or the meals we eat; about the investments we make or our children's health and education; even the causes that we champion or the planet itself.
Unfortunately, we often choose poorly. We are all susceptible to biases that can lead us to make bad decisions that make us poorer, less healthy and less happy. And, as Richard Thaler, recipient of 2017's Nobel Prize in Economics, and Sunstein show, no choice is ever presented to us in a neutral way.
By knowing how people think, we can make it easier for them to choose what is best for them, their families and society. Using dozens of eye-opening examples the authors demonstrate how to nudge us in the right directions, without restricting our freedom of choice.
Nudge offers a unique new way of looking at the world for individuals and governments alike.
This is one of the most engaging, provocative and important books you will ever read.
Publisher: Penguin Books Ltd
ISBN: 9780141040011
Number of pages: 320
Weight: 236 g
Dimensions: 198 x 129 x 18 mm
Changes in life can be hard to make, especially if they involve many choices, which are almost just as hard to make. Nudge is all about these choices and decision. It considers factors that involve in making them and... More
I read this book and found it easy to follow. Not only is it written in a clear and easy to understand way, it is written with a great deal of wit and humour.
Highly recommended, worth five stars.
This original edition is still worth reading, despite the fact an updated version is imminent, not least to track how some of the ideas presented have begun to influence public and business policy during the last... More
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