Nudge: Improving Decisions About Health, Wealth and Happiness (Paperback)
  • Nudge: Improving Decisions About Health, Wealth and Happiness (Paperback)
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Nudge: Improving Decisions About Health, Wealth and Happiness (Paperback)

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£9.99
Paperback 320 Pages / Published: 05/03/2009
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Every day we make decisions: about the things that we buy or the meals we eat; about the investments we make or our children's health and education; even the causes that we champion or the planet itself.

Unfortunately, we often choose poorly. We are all susceptible to biases that can lead us to make bad decisions that make us poorer, less healthy and less happy. And, as Richard Thaler, recipient of 2017's Nobel Prize in Economics, and Sunstein show, no choice is ever presented to us in a neutral way.

By knowing how people think, we can make it easier for them to choose what is best for them, their families and society.  Using dozens of eye-opening examples the authors demonstrate how to nudge us in the right directions, without restricting our freedom of choice.

Nudge offers a unique new way of looking at the world for individuals and governments alike.

This is one of the most engaging, provocative and important books you will ever read.

Publisher: Penguin Books Ltd
ISBN: 9780141040011
Number of pages: 320
Weight: 236 g
Dimensions: 198 x 129 x 18 mm


MEDIA REVIEWS

'I love this book. It is one of the few books I've read recently that fundamentally changes the way I think about the world.' - Steven Levitt, author of Freakonomics

'A must-read for anyone who wants to see both our minds and our society working better. It will improve your decisions and it will make the world a better place.' - Daniel Kahneman, Nobel Laureate in Economics

'A manifesto for using the recent behavioral research to help people, as well as government agencies, companies and charities, make better decisions.' - The New York Times

'Nudge is as important a book as any I've read in perhaps 20 years.' - Barry Schwartz, author of The Paradox of Choice

'I am badly remiss for not heartily, vigorously, unabashedly endorsing for your immediate and intense attention the relatively new Nudge, by Richard Thaler and Cass Sunstein.' - Tom Peters

"Richard Thaler and Cass Sunstein's Nudge is a wonderful book. More fun than any important book has a right to be - and yet it is truly both." - Roger Lowenstein, author of When Genius Failed

"Nudge won't nudge you - it will knock you off your feet." - Daniel Gilbert, author of Stumbling on Happiness

"This is a book that every CEO, or aspiring CEO, will want to read." - James Kilts, former CEO of Gillette

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“Consider yourself nudged”

Changes in life can be hard to make, especially if they involve many choices, which are almost just as hard to make. Nudge is all about these choices and decision. It considers factors that involve in making them and... More

Paperback edition
Helpful? Upvote 79

“Deserved his Nobel Prize”

I read this book and found it easy to follow. Not only is it written in a clear and easy to understand way, it is written with a great deal of wit and humour.
Highly recommended, worth five stars.

Paperback edition
Helpful? Upvote 53

“Influential and still relevant”

This original edition is still worth reading, despite the fact an updated version is imminent, not least to track how some of the ideas presented have begun to influence public and business policy during the last... More

Paperback edition
Helpful? Upvote 12

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