Every day we make decisions: about the things that we buy or the meals we eat; about the investments we make or our children's health and education; even the causes that we champion or the planet itself.
Unfortunately, we often choose poorly. We are all susceptible to biases that can lead us to make bad decisions that make us poorer, less healthy and less happy. And, as Richard Thaler, recipient of 2017's Nobel Prize in Economics, and Sunstein show, no choice is ever presented to us in a neutral way.
By knowing how people think, we can make it easier for them to choose what is best for them, their families and society. Using dozens of eye-opening examples the authors demonstrate how to nudge us in the right directions, without restricting our freedom of choice.
Nudge offers a unique new way of looking at the world for individuals and governments alike.
This is one of the most engaging, provocative and important books you will ever read.
Publisher: Penguin Books Ltd
Number of pages: 320
Weight: 236 g
Dimensions: 198 x 129 x 18 mm
'I love this book. It is one of the few books I've read recently that fundamentally changes the way I think about the world.' - Steven Levitt, author of Freakonomics
'A must-read for anyone who wants to see both our minds and our society working better. It will improve your decisions and it will make the world a better place.' - Daniel Kahneman, Nobel Laureate in Economics
'A manifesto for using the recent behavioral research to help people, as well as government agencies, companies and charities, make better decisions.' - The New York Times
'Nudge is as important a book as any I've read in perhaps 20 years.' - Barry Schwartz, author of The Paradox of Choice
'I am badly remiss for not heartily, vigorously, unabashedly endorsing for your immediate and intense attention the relatively new Nudge, by Richard Thaler and Cass Sunstein.' - Tom Peters
"Richard Thaler and Cass Sunstein's Nudge is a wonderful book. More fun than any important book has a right to be - and yet it is truly both." - Roger Lowenstein, author of When Genius Failed
"Nudge won't nudge you - it will knock you off your feet." - Daniel Gilbert, author of Stumbling on Happiness
"This is a book that every CEO, or aspiring CEO, will want to read." - James Kilts, former CEO of Gillette
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