Uniting the acclaimed authors of Thinking Fast and Slow and Nudge, Noise is a deeply fascinating dive into the world of decision making and how to successfully separate the distracting hubbub of others from the core action at hand.
From the multi-million copy bestselling author of Thinking Fast and Slow Daniel Kahneman, the co-author of the million-copy bestseller Nudge Cass Sunstein, and the eminent professor and writer on strategic thinking Olivier Sibony, a new book about how to make better decisions.
We make thousands of decisions every day, from minute choices we don't even know we're making up to great, agonising deliberations. But when every decision we make is life-changing, the way we reach them matters. And for every decision, there is noise.
This book teaches us how to understand all the extraneous factors that impact and bias our decision-making - and how to combat them and improve our thinking. Filled with new science, fascinating case studies and revealing practical examples, the skills this book teaches can be readily used by private or public institutions, by schools, hospitals, businesses, judges and in our everyday lives.
Publisher: HarperCollins Publishers
Number of pages: 464
Weight: 690 g
Dimensions: 240 x 159 x 42 mm
'Noise may be the most important book I've read in more than a decade. A genuinely new idea so exceedingly important you will immediately put it into practice. A masterpiece' - Angela Duckworth, author of Grit
'In Noise, the authors brilliantly apply their unique and novel insights into the flaws in human judgment to every sphere of human endeavour... Noise is a masterful achievement and a landmark in the field of psychology' - Philip E. Tetlock, co-author of Superforecasting
'After reading Kahneman, one's thinking about oneself - and one's thinking about thinking - is permanently altered' - Samantha Power, author of A Problem from Hell
'The gold standard for a behavioral science book is to offer novel insights, rigorous evidence, engaging writing, and practical applications. It's rare for a book to cover more than two of those bases, but Noise rounds all four - it's a home run. Get ready for some of the world's greatest minds to help you rethink how you evaluate people, make decisions, and solve problems' - Adam Grant, bestselling author of Think Again
'The earth has been so fully explored that scientists can't possibly discover a previously unknown mammal the size of an elephant. The same could be said about the landscape of decision making, yet Kahneman, Sibony and Sunstein have discovered a problem as large as an elephant: noise. In this important book they show us why noise matters, why there's so much more of it than we realize, and how to reduce it. Implementing their advice would give us more profitable businesses, healthier citizens, a fairer legal system, and happier lives' - Jonathan Haidt, author of The Righteous Mind
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