Visit our Christmas Gift Finder
Click & Collect from 2 Hours
Last Christmas Delivery Dates
Free UK Standard Delivery on orders £20 and over Order in time for Christmas 18th December 2nd Class | 19th December 1st Class Free Click & Collect to shops From 2 hours of your order*
Niche: The missing middle and why business needs to specialise to survive (Paperback)
  • Niche: The missing middle and why business needs to specialise to survive (Paperback)
zoom

Niche: The missing middle and why business needs to specialise to survive (Paperback)

(author)
£10.99
Paperback 256 Pages / Published: 02/08/2012
  • We can order this

Usually dispatched within 2 weeks

  • This item has been added to your basket

As high street and main street businesses continue to suffer, there's a new rule in business: forget about the general audience and instead stake out an identifiable niche.

Woolworths suffered from a lack of identity and found that low quality and low price wasn't enough; General Motors crashed as motorists failed to distinguish between cars in their range. Yet HBO, Moleskine and specialist media like The Economist have all succeeded by building their authority over narrow areas of expertise and cultivating a passionate following - and their profits have mushroomed.

Fascinating and thought-provoking, Niche is a superb examination of how innovation and profitability are moving to a series of tightly defined but globally scattered niches, bound together by the reach of the net.

Publisher: Little, Brown Book Group
ISBN: 9780349123004
Number of pages: 256
Dimensions: 130 x 200 x 17 mm


MEDIA REVIEWS
A fascinating book . . . Compelling . . . Its easy-going style ranges confidently over the modern marketing landscape and the examples of brands rising and falling are compelling. The research is excellent -- Jamie Collinson * Management Today *
James Harkin . . . wears lightly a wide range of expertise . . . A good read -- John Kay * Financial Times *

You may also be interested in...

The Sales Acceleration Formula
Added to basket
Advertising
Added to basket
£44.99
Paperback
Brilliant Marketing Plans
Added to basket
Truth, Lies, and Advertising
Added to basket
Marketing Management, Global Edition
Added to basket
Brand Against the Machine
Added to basket
Principles of Retailing
Added to basket
Strategic Brand Management
Added to basket
Brilliant Selling
Added to basket
£12.99
Paperback
Stickier Marketing
Added to basket
£19.99
Paperback
Small Business Marketing For Dummies
Added to basket
Fashion Merchandising
Added to basket
If You're Not First, You're Last
Added to basket

Reviews

Please sign in to write a review

Your review has been submitted successfully.