From the world-renowned trendspotting duo who has predicted everything from metrosexuality to the growth of global brands comes a new, enlightening look at the future. Based on intensive research and interviews as well as the authors' real-world and business experience in locations across the globe, this book yields surprising conclusions about everything from work (the end of permanent full-time employment) to sex (disappearing gender boundaries) to business (the emergence of true one-to-one marketing and the birth of 'Chindia'). It is essential reading for managers, marketers, and just about everyone else.
Publisher: Palgrave Macmillan
Number of pages: 320
Weight: 427 g
Dimensions: 225 x 144 x 21 mm
Praise for the hardback: 'Salzman and Matathia offer a dizzying snapshot of what our world might look like in the next five to ten years.'- Publishers Weekly 'In Next. Now, Salzman and Matathia have written the 21st-century playbook for marketers. Every page holds the promise of tomorrow's next big business idea, as well as the suggested practice for activating key insights today.' - Laurie Coots, Chief Marketing Officer, TBWA\Worldwide Praise for The Future of Men: 'The trend-spotting authors who popularized the term 'metrosexual' have decided that the two-year-old phenomenon is, well, so two years ago. The new ideal is the 'ubersexual' reading Esquire or Sports Illustrated, shopping less but more discriminatingly, and favoring men over women as their closest friends.' - The New York Times 'Written with great elan and hyperbolic vigor, the book features a liberal dose of media and pop-cultural references...Targeted at readers looking to connect with the elusive male consumer, the book should stimulate more than its share of water cooler conversations and trend-forecasting magazine articles.' - Publishers Weekly 'Anyone looking to transform their business will find not only an entertaining read here, but loads of practical advice.' - Faith Popcorn, author of EVEolution and the upcoming In Culture