Visit our Christmas Gift Finder
Click & Collect from 2 Hours
Last Christmas Delivery Dates
Free UK Standard Delivery on orders £20 and over Order in time for Christmas 18th December 2nd Class | 19th December 1st Class Free Click & Collect to shops From 2 hours of your order*
New Product Development For Dummies (Paperback)
  • New Product Development For Dummies (Paperback)
zoom

New Product Development For Dummies (Paperback)

(author), (author), (foreword)
£14.99
Paperback 388 Pages / Published: 15/05/2007
  • Not available

This product is currently unavailable.

  • This item has been added to your basket
The global consumer product market is exploding. In 2006 alone, 150,000 new products were brought to market. Now for the bad news: of those, fewer than 5% were hits, and fewer than 15% will even exist five years from now. Written for small business owners and entrepreneurs looking for an inside track on new product development, New Product Development for Dummies offers you a unique opportunity to learn from two consummate insiders the secrets of successfully developing, marketing and making a bundle from a new product or service. You learn proven techniques for sizing up market potential and divining customer needs. You get tested-in-the-trenches strategies for launching a new product or service. And you get a frank, in-depth appraisal of the most challenging issues facing new product developers today, including the need to collaborate with global partners, optimizing technology development for a 21st century marketplace, getting start-up capital in an increasingly competitive environment, and much more. Key topics covered include:* Developing a winning NPD strategy* Generating bold new ideas for products and services* Understanding what your customers really want* Keeping projects on track, on budget, and on-time* Building effective cross-functional teams* Planning and executing a blockbuster launch* Collaborating with global partners* Maximizing your chances for success No matter what size or type of business you're in, this book provides you with an unbeatable competitive advantage in the booming global marketplace for new products and services.

Publisher: John Wiley and Sons Ltd
ISBN: 9780470117705
Number of pages: 388
Weight: 678 g
Dimensions: 233 x 189 x 20 mm

You may also be interested in...

The Design of Things to Come
Added to basket
The Software Industry
Added to basket
Agile IT Organization Design
Added to basket
Change to Strange
Added to basket
Research Methods for Managers
Added to basket
£39.99
Mixed media product
The Go-To Expert
Added to basket
Winning at New Products
Added to basket
The Designing for Growth Field Book
Added to basket
Sketching User Experiences: The Workbook
Added to basket

Reviews

Please sign in to write a review

Your review has been submitted successfully.