New Perspectives in Luxury Branding - Emerald Gems (Paperback)
  • New Perspectives in Luxury Branding - Emerald Gems (Paperback)
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New Perspectives in Luxury Branding - Emerald Gems (Paperback)

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£37.99
Paperback 224 Pages / Published: 29/10/2015
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New Perspectives in luxury branding is a collection of key articles in this area of high and increasing importance to marketers worldwide. This collection offers insights across a range of sectors. Some of the things the book will explain:- The influence of social media on the building of luxury brands- The effect of the consumption of counterfeit luxury goods on identity- The value of brand extension as a strategy in regards to luxury fashion brands

Publisher: Emerald Publishing Limited
ISBN: 9781785608636
Number of pages: 224
Weight: 454 g
Dimensions: 240 x 165 x 12 mm

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