New Marketing Strategies: Evolving Flexible Processes To Fit Market Circumstance (Paperback)Ian Chaston (author)
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New Marketing Strategies offers students a clear overview of the different theories and approaches whilst at the same time providing them with a flexible approach to developing marketing strategy. Different concepts such as transactional relationships and entrepreneurial marketing are shown to be useful in different settings. The author explores these fully, whilst showing how they may be effectively combined to create useful, mixed strategic models. This is an essential text for advanced students of strategic marketing.
Go to the Teaching Material link below to view a complete set of Powerpoint overheads covering key teaching points for each chapter. Instant Student Support Facility is also included in these pages.
Publisher: SAGE Publications Inc
Number of pages: 208
Weight: 360 g
Dimensions: 234 x 156 x 14 mm
`a useful text for those engaged in marketing eductation' -Interactive Marketing