Visit our Christmas Gift Finder
Click & Collect from 2 Hours*
Last Christmas delivery dates
Free UK Standard Delivery On all orders £20 and over Order in time for Christmas 19th December 2nd Class | 20th December 1st Class Free Click & Collect to UK shops From 2 hours of your order*
New infotainment Technologies in the Home: Demand-side Perspectives (Paperback)
  • New infotainment Technologies in the Home: Demand-side Perspectives (Paperback)
zoom

New infotainment Technologies in the Home: Demand-side Perspectives (Paperback)

(editor), (editor), (editor)
£37.99
Paperback 300 Pages / Published: 23/09/2016
  • We can order this

Usually dispatched within 3 weeks

  • This item has been added to your basket
As the "information superhighway" moves into the home through interactive media, enhanced telecom services, and hybrid appliances, interest continually grows in how consumers adopt and use Information Technology (IT), the strategies IT marketers use to reach consumers, and the public policies that help and protect consumers. USE COPY FROM THIS POINT ON FOR GENERAL CATALOGS... This book presents a unique collection of papers dealing with the demand side issues of new information technologies in the home. The contributors are from business, academia, and the public policy sector and represent many disciplines including communication, marketing, economics, psychology, engineering, and information systems.

This book provides one of the best introductions to complex issues such as:
* business forces that will shape "Home IT" of the future;
* industry structure of the future "Infotainment" mega-business;
* factors affecting consumer adoption and use of IT;
* international differences in the management of the IT sector; and
* public policies that will shape the deployment and use of IT.

Publisher: Taylor & Francis Ltd
ISBN: 9781138977082
Number of pages: 300
Weight: 454 g
Dimensions: 229 x 152 mm

You may also be interested in...

Vagrant: Up and Running
Added to basket
Enterprise Integration Patterns
Added to basket
Data Smart
Added to basket
£34.99
Paperback
Nmap Network Scanning
Added to basket
BTEC Level 3 National IT Student Book 1
Added to basket
Using Docker
Added to basket
£47.99
Paperback
Cloud Computing in Easy Steps
Added to basket
Cryptography Engineering
Added to basket
The Art of Deception
Added to basket
Metasploit
Added to basket
£41.99
Paperback
Active Directory For Dummies
Added to basket
Network Security Assessment 3e
Added to basket
Building Microservices
Added to basket
The Art of Intrusion
Added to basket

Please sign in to write a review

Your review has been submitted successfully.