New Activism and the Corporate Response (Paperback)
  • New Activism and the Corporate Response (Paperback)
zoom

New Activism and the Corporate Response (Paperback)

(editor), (editor)
£54.99
Paperback 308 Pages / Published: 10/09/2003
  • We can order this

Usually dispatched within 3 weeks

  • This item has been added to your basket
This book looks at the new militant and radical forms of lobbying and activism and the ways in which companies and organizations can devise strategies to respond or create new communication strategies that will avoid conflict and confrontation. The book draws upon the work of practitioners working in this area and includes topical and relevant international cases and examples.

Publisher: Palgrave Macmillan
ISBN: 9781349721658
Number of pages: 308
Dimensions: 229 x 152 mm
Edition: 1st ed. 2003


MEDIA REVIEWS

'A thought provoking book that gives useful insights about the so-called

new activism. Some conventional political movements as well as businesses and campaigning organisations will pick up tips - others will look for warnings about the opposition coming their way! Meanwhile, the activists themselves will be stimulated into thinking about what they are for, as well as against, to whom they are accountable for their passions and actions, what they intend to put in place of the institutions that they oppose, and how they think the change should be achieved.' - Neil Kinnock, Vice-President of the European Commission and former leader of the Labour Party

Some conventional political movements as well as businesses and campaigning organisations will pick up tips - others will look for warnings about the opposition coming their way!...you can't help wondering if this wouldn't make a useful Christmas present for your local county councillor.' - Accountancy Ireland

'a book every aspiring business leader should read.' - MIS Asia, Asia's leading IT management magazine

You may also be interested in...

Organization Development
Added to basket
Delivering Happiness
Added to basket
£7.99
Paperback
Positioning: The Battle for Your Mind
Added to basket
The Elephant And The Flea
Added to basket
Maximum Achievement
Added to basket
£12.99
Paperback
4 Disciplines of Execution
Added to basket
Switch
Added to basket
£9.99
Paperback
Growth Hacker Marketing
Added to basket
25 Need-To-Know Strategy Tools
Added to basket
Playing to Win
Added to basket
£22.00
Hardback
The Art of Social Media
Added to basket
The Business Plan Coach: Teach Yourself
Added to basket
Lean Thinking
Added to basket
£7.00
Paperback
Strategy Genius
Added to basket
£12.99
Paperback

Please sign in to write a review

Your review has been submitted successfully.