Never Lost Again: The Google Mapping Revolution That Sparked New Industries and Augmented Our Reality (Hardback)
  • Never Lost Again: The Google Mapping Revolution That Sparked New Industries and Augmented Our Reality (Hardback)
zoom

Never Lost Again: The Google Mapping Revolution That Sparked New Industries and Augmented Our Reality (Hardback)

(author)
£20.00
Hardback 320 Pages / Published: 31/05/2018
  • In stock online
  • Free UK delivery

Usually dispatched within 24 hours

  • This item has been added to your basket
Your local Waterstones may have stock of this item. Please check by using Click & Collect

As enlightening as The Facebook Effect, Elon Musk, and Chaos Monkeys-the compelling, behind-the-scenes story of the creation of one of the most essential applications ever devised, and the rag-tag team that built it and changed how we navigate the world

Never Lost Again chronicles the evolution of mapping technology-the "overnight success twenty years in the making." Bill Kilday takes us behind the scenes of the tech's development, and introduces to the team that gave us not only Google Maps but Google Earth, and most recently, Pokemon GO.

He takes us back to the beginning to Keyhole-a cash-strapped startup mapping company started by a small-town Texas boy named John Hanke, that nearly folded when the tech bubble burst. While a contract with the CIA kept them afloat, the company's big break came with the first invasion of Iraq; CNN used their technology to cover the war and made it famous. Then Google came on the scene, buying the company and relaunching the software as Google Maps and Google Earth. Eventually, Hanke's original company was spun back out of Google, and is now responsible for Pokemon GO and the upcoming Harry Potter: Wizards Unite.

Kilday, the marketing director for Keyhole and Google Maps, was there from the earliest days, and offers a personal look behind the scenes at the tech and the minds developing it. But this book isn't only a look back at the past; it is also a glimpse of what's to come. Kilday reveals how emerging map-based technologies including virtual reality and driverless cars are going to upend our lives once again.

Never Lost Again shows us how our worldview changed dramatically as a result of vision, imagination, and implementation. It's a crazy story. And it all started with a really good map.

Publisher: HarperCollins Publishers Inc
ISBN: 9780062673046
Number of pages: 320
Weight: 270 g
Dimensions: 234 x 158 x 30 mm


MEDIA REVIEWS
"Kilday makes you feel like you were there in person for the incredible rise of Google Maps and the geolocation industries that were built on top of it. Get the inside scoop on this world-changing technology from a talented storyteller who makes every page fun." -- Joshua Baer, founder of Capital Factory
"In Never Lost Again, Kilday takes us back to the origins of the Google mapping revolution, offering a personal, insider's account of the startups, people and technologies behind it all. It's a wild ride, and they don't always take the most direct route, but they end up changing the way we navigate the world. It's a five-star trip!" -- David Richter, Global Head of Business and Corporate Development, Uber
"the author crafts an engaging, blow-by-blow account of people and events that made mapping an unusually powerful tool...Informative, entertaining reading for nontechies." -- Kirkus Reviews
"Will appeal to those looking for the inside scoop on the business side of tech. But Kilday provides enough detail on the development of Google Maps-from CD-ROMs to negotiating prices of data sets to the development of "geocoding"-that this will also appeal to tech geeks and map nerds." -- Booklist
"Every would-be founder should take advantage of the hours saved by map technology and read this book. It is an epic of tradeshow demo hell, cash flow struggles, engineering brilliance and sheer perseverance that delivered one of the miracles of our age. It's a captivating yarn with insider details and story-telling other start-up books rarely seem to capture and bring to life." -- Bing Gordon, Partner, Kleiner Perkins Caufield & Byers, and previous CCO of Electronic Arts
"Never Lost Again is an entertaining and inspiring story of perseverance and determination." -- Inc.

You may also be interested in...

Novacene
Added to basket
£14.99
Hardback
Human Compatible
Added to basket
£25.00
Hardback
The Rise of the Robots
Added to basket
To Be a Machine
Added to basket
£9.99
Paperback
The People Vs Tech
Added to basket
How the Pill Changes Everything
Added to basket
Soonish
Added to basket
£9.99
Paperback
Homo Deus
Added to basket
£10.99   £8.99
Paperback
Super Pumped
Added to basket
£19.99
Hardback
This is Marketing
Added to basket
£14.99
Paperback
Hello World
Added to basket
£8.99
Paperback
Turning the Tide on Plastic
Added to basket
Superintelligence
Added to basket
£9.99
Paperback
Like A Thief In Broad Daylight
Added to basket
Artificial Intelligence
Added to basket
The Gene
Added to basket
£10.99
Paperback

Please sign in to write a review

Your review has been submitted successfully.