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Neuroeconomics: Decision Making and the Brain (Hardback)
  • Neuroeconomics: Decision Making and the Brain (Hardback)
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Neuroeconomics: Decision Making and the Brain (Hardback)

(editor), (editor), (editor), (editor), (editor)
£49.99
Hardback Published: 01/10/2008
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Neuroeconomics is a new highly promising approach to understanding the neurobiology of decision making and how it affects cognitive social interactions between humans and societies/economies. This book is the first edited reference to examine the science behind neuroeconomics, including how it influences human behavior and societal decision making from a behavioral economics point of view. Presenting a truly interdisciplinary approach, Neuroeconomics presents research from neuroscience, psychology, and behavioral economics, and includes chapters by all the major figures in the field, including two Economics Nobel laureates. * An authoritative reference written and edited by acknowledged experts and founders of the field * Presents an interdisciplinary view of the approaches, concepts, and results of the emerging field of neuroeconomics relevant for anyone interested in this area of research * Full-color presentation throughout with carefully selected illustrations to highlight key concepts

Publisher: Elsevier Science Publishing Co Inc
ISBN: 9780123741769
Weight: 1882 g
Dimensions: 276 x 216 x 30 mm

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