Negotiating the Mediated City: Everyday Encounters with Public Screens (Paperback)
  • Negotiating the Mediated City: Everyday Encounters with Public Screens (Paperback)
zoom

Negotiating the Mediated City: Everyday Encounters with Public Screens (Paperback)

(author)
£33.99
Paperback 240 Pages / Published: 28/10/2016
  • We can order this

Usually dispatched within 3 weeks

  • This item has been added to your basket

This book is an interdisciplinary empirical investigation of how people interact with public screens in their daily lives. In more and more surprising locations, screens of various kinds appear within the sightlines of passers-by in contemporary cities. Outdoor advertisers target audiences which are increasingly mobile, public art uses screens to interrogate urban change, while postmodern architecture finds electronic imagery a suitable tool of expression.

Traditionally, urban sociology research has assumed that people seek to filter urban stimuli, but recent accounts of public screens suggest producers design and position display interfaces site-specifically, so as to engage with those moving past. This study offers insight both into the dynamics of actual encounters and into the long-term process of how people learn to live with repeated invitations to consume media in public spaces. The book includes four cases: street advertising, underground transport advertising, and installation art in London (UK) and media facade architecture in Zadar (Croatia). Krajina shows that maintaining familiarity with everyday surroundings in media cities that change beyond citizens' control is a temporary achievement--and a recursive struggle.

Publisher: Taylor & Francis Ltd
ISBN: 9781138400320
Number of pages: 240
Weight: 467 g
Dimensions: 229 x 152 mm

You may also be interested in...

Keywords
Added to basket
£9.99
Paperback
Dial M for Murdoch
Added to basket
Introducing Media Studies
Added to basket
Photography: A Very Short Introduction
Added to basket
Manufacturing Consent
Added to basket
The Media Student's Book
Added to basket
The Medium is the Massage
Added to basket
The News
Added to basket
£10.99
Paperback
Live From Downing Street
Added to basket
Ogilvy on Advertising in the Digital Age
Added to basket
Covering Islam
Added to basket
£10.99
Paperback
Dataclysm
Added to basket
£9.99
Paperback
Contagious
Added to basket
£8.99
Paperback
China Dreams
Added to basket
Propaganda
Added to basket
£13.99
Paperback

Reviews

Please sign in to write a review

Your review has been submitted successfully.