Negotiating an International Master Franchising Agreement provides a comprehensive guide to the structuring and negotiation of domestic and international franchising arrangements throughout the world. Based around a simulated negotiation, it offers a unique insight into the structure and commercial pressure points of a franchising transaction. * A highly practical guide taking the reader step-by-step through the negotiation of the franchising transaction * Unique commentary prepared by two specialist lawyers acting respectively for the franchisee and franchisor in a simulated negotiation of an international franchising arrangement * Complete coverage of business, legal and financial issues
Publisher: Sweet & Maxwell Ltd
Number of pages: 288
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