Nation branding: Concepts, Issues, Practice (Hardback)
  • Nation branding: Concepts, Issues, Practice (Hardback)
zoom

Nation branding: Concepts, Issues, Practice (Hardback)

(author)
£110.00
Hardback 288 Pages / Published: 02/11/2015
  • Not available

This product is currently unavailable

This product is currently unavailable.

  • This item has been added to your basket
Nation Branding: Concepts, Issues, Practice is a comprehensive and exciting text that demonstrates why nations are embracing the principles of brand management. It clearly explains how the concepts and techniques of branding can be adapted to the context of nations- as opposed to the more usual context of products, services, or companies. Concepts grounded in the brand management literature such as brand identity, brand image, brand positioning, and brand equity, are transposed to the domain of nation branding and supported by country case insights that provide vivid illustrations of nation branding in practice.

Nation branding is a means by which more and more nations are attempting to compete on the global stage. Current practice in nation branding is examined and future horizons traced. The book provides:

* The first overview of its kind on nation branding
* A blend of academic theory and real world practice in an accessible, readable fashion
* A clear and detailed adaptation of existing brand theory to the emerging domain of nation branding
* An original conceptual framework and models for nation branding
* A rich range of international examples and over 20 contributions by leading experts from around the world Country case insights on nation branding strategies currently being utilized by nations such as Japan, Egypt, Brazil, Switzerland, Iceland, and Russia

Clearly and coherently structured, the book is an essential introduction to nation branding for both students and policymakers and will be an essential text for those interested in this fast growing area.

Publisher: Taylor & Francis Ltd
ISBN: 9781138133884
Number of pages: 288
Weight: 454 g
Dimensions: 248 x 191 mm

You may also be interested in...

Raving Fans!
Added to basket
£8.99
Paperback
Jab, Jab, Jab, Right Hook
Added to basket
The Sales Bible, New Edition
Added to basket
How Brands Grow
Added to basket
£24.99
Hardback
The Sell
Added to basket
£14.99
Paperback
The PR Professional's Handbook
Added to basket
The 22 Immutable Laws Of Marketing
Added to basket
Marketing For Dummies
Added to basket
Little Red Book of Selling
Added to basket
SEO Made Easy
Added to basket
£18.49
Paperback
Hooked
Added to basket
£14.99
Hardback
SPIN (R)-Selling
Added to basket
£21.99
Paperback
Selling to Win
Added to basket
£14.99
Paperback
Do Purpose
Added to basket
£8.99
Paperback
Build a Brand in 30 Days
Added to basket

Please sign in to write a review

Your review has been submitted successfully.