• Sign In / Register
  • Help
  • Basket0
Nation branding (Paperback)
  • Nation branding (Paperback)

Nation branding (Paperback)

Paperback 288 Pages / Published: 09/11/2007
  • In stock online
  • Free UK delivery

Usually despatched within 24 hours

  • This item has been added to your basket
Your local Waterstones may have stock of this item. Please check by using Click & Collect
Nation Branding: Concepts, Issues, Practice is a comprehensive and exciting text that demonstrates why nations are embracing the principles of brand management. It clearly explains how the concepts and techniques of branding can be adapted to the context of nations- as opposed to the more usual context of products, services, or companies. Concepts grounded in the brand management literature such as brand identity, brand image, brand positioning, and brand equity, are transposed to the domain of nation branding and supported by country case insights that provide vivid illustrations of nation branding in practice.

Nation branding is a means by which more and more nations are attempting to compete on the global stage. Current practice in nation branding is examined and future horizons traced. The book provides:

* The first overview of its kind on nation branding
* A blend of academic theory and real world practice in an accessible, readable fashion
* A clear and detailed adaptation of existing brand theory to the emerging domain of nation branding
* An original conceptual framework and models for nation branding
* A rich range of international examples and over 20 contributions by leading experts from around the world Country case insights on nation branding strategies currently being utilized by nations such as Japan, Egypt, Brazil, Switzerland, Iceland, and Russia

Clearly and coherently structured, the book is an essential introduction to nation branding for both students and policymakers and will be an essential text for those interested in this fast growing area.

Publisher: Taylor & Francis Ltd
ISBN: 9780750683494
Number of pages: 288
Weight: 567 g
Dimensions: 248 x 191 x 15 mm

You may also be interested in...

The 22 Immutable Laws Of Marketing
Added to basket
Counter Strategies in Global Markets
Added to basket
Added to basket
Key Person of Influence
Added to basket
This is Service Design Thinking.
Added to basket
DotCom Secrets
Added to basket
Brilliant Selling
Added to basket
Marketing For Dummies
Added to basket
The New Solution Selling
Added to basket
Raving Fans!
Added to basket
Web Marketing All-in-One For Dummies
Added to basket
Build a Brand in 30 Days
Added to basket


Please sign in to write a review

Your review has been submitted successfully.